Loft is an app and portal that looks to revolutionise the guest experience at hotels for owners. With a focus on elevating the stay of guests, it offers a seamless and intuitive way to access a wide range of hotel amenities and services.

At the forefront of Loft's user-facing side are an array of convenient features that cater to guests' every need. The app enables guests to effortlessly get in touch with the concierge, ensuring that any queries or requests are promptly addressed, leaving them feeling well taken care of throughout their stay. From simple inquiries about hotel amenities to more personalised requests, the concierge is just a tap away, fostering a sense of comfort and reassurance for guests.

As Automatic Engineering we were responsible for creating the overall branding and visual design, designing the homepage, and developing key MVP screens for the app ready for an highly anticipated waitlist launch.