Fabra is an innovative 3D product design tool that allows users to create custom clothing effortlessly. By utilising a real-time 3D rendering system, Fabra enables users to personalise garments from a diverse selection of templates, customising elements such as colours, sleeve lengths, and fabrics. This approach simplifies the traditional complexities of clothing production, eliminating the need for tech packs, samples, and factory sourcing.

As a startup based in Australia, Fabra partnered with Automatic Engineering to develop a brand identity and a comprehensive digital presence. Our collaboration involved creating a custom-built Next.js marketing website with Framer Motion animations that reflect Fabra's innovative, dynamic spirit while providing an engaging user experience. In addition, we worked closely with Fabra’s in-house development team to design and develop the 3D web application that allows users to visualise and customise their clothing in real-time.

The outcome of our efforts was a cohesive suite of deliverables that established Fabra's brand while equipping them with the necessary tools for effective market entry. This included launch branding, a comprehensive style guide, transactional EDMs, and social media assets. With our initial support, Fabra is on a mission to make product design accessible to everyone.